BT YOUVIEW BOX DIMENSIONS BLUETOOTH
Otherwise, the new box will support 4K, HDR video quality, WiFi, 1TB of storage (double the PVR capacity of the previous BT TV box), Dolby Atmos audio, a Bluetooth remote, and it will integrate 4 Tuners (i.e. We actually expected this kit to surface last year, but COVID-19 is believed to have caused some development delays. Sky (Sky Q HDR) and Virgin Media (Virgin TV 360) have both issued upgraded versions of their kit in the past year or so, which is something that BT can’t ignore. The good news, as hinted last year ( here), is that BT’s new STB finally appears to be catching up with some of their rivals, at least on the technology front. The DTR-T4000 also lacked HDR support (a big oversight since BTSport can do HDR). Until now the best STB that BT’s YouView powered Pay TV service had to offer was their Ultra HD (4K) equipped YouView box ( Humax DTR-T4000), but like so many other PVR-capable (Personal Video Recorder) devices on that platform it lacked WiFi and could thus only be connected via a wired (Ethernet / LAN) cable to your broadband router.
But you’ll need a wait for the wireless networking to be ready. We have a big job to do to explain our TV strategy but this will make more sense as we progress through the year and we take people on our journey…we need to bring the story together so people will go ‘of course, why wouldn’t BT do TV’.After a long wait, UK ISP BT has today finally announced the launch of a new set-top-box for their broadband-based Pay TV ( IPTV) service – TV Box Pro, which among other things will finally add WiFi and High Dynamic Range (HDR) video support. James says: “There’s a lot of change for us as an organisation as we are introducing a new business but this will strengthen our brand in a new and interesting way. Next year the company is set to launch its first ever sports channel after gaining broadcasting rights to air English Premiership football and rugby games.
There’s still some big awareness jobs to do around YouView and that BT offers the service – and there’s definitely still benefits to land about why YouView is different from Sky and other TV services.”īT is set to reveal the number of customers it has signed up to YouView when it publishes results for its third quarter in February. We feel it was the right decision as YouView awareness is at the right level for us to harness that in a bigger way. James explains: “We wanted to see how the consortium’s ads were picked up. Until now, BT has only marketed YouView with a small print and online “test”, compared with Talk Talk that has run major activity since the service’s launch earlier this year. Talk Talk is the only other broadband provider YouView shareholder alongside BT. The Spanish-themed ad it ran during the Olympics – which was not part of its sponsorship activity – was found to be the “most memorable” ad of London 2012.īT will be positioning its YouView box as having the biggest library of on demand content and “twice the capacity of the TalkTalk box”.
BT YOUVIEW BOX DIMENSIONS SERIES
The flatmate series has already been found to be “more successful” than it’s long-running Adam and Jane campaigns. She adds new dimensions to and can introduce more warmth and product benefits.” He adds: “TV is very much a family product so it was very purposeful to bring in the mum. Activity will include outdoor, print and digitalĭavid James, BT Retail’s marketing director for consumer, told Marketing Week that while the student characters resonated across demographics to demonstrate broadband, the brand thought a new scenario was needed to ensure audiences did not think BT was just targeting young people.
She will also be included in a wider £6m integrated BT YouView campaign, which will run for the majority of its third quarter, created by Abbott Mead Vickers BBDO. She is the mother of geeky character Simon, played by Daniel Rigby. The mum, played Downton Abbey and Outnumbered actress Samantha Bond, features in the next installment of the ad, which airs from 2 January. Samantha Bond plays “Simon’s Mum” in new BT ad installment.
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