You will lose every 4KQ listener who wants music, not sport”
“What we don’t want is for you to destroy our radio station that has been operating for 75 years. “Typical of southerners telling us ‘what we want,’ railed one Queenslander on the SENQ Facebook page. But not everyone shares his vision or his passion. Hutchison is excited to continue SEN’s expansion within the Queensland market. He notes that in recent times, SEN has been successful in engaging with sporting communities as diverse as Darwin and Hobart. We see ourselves as a content experience, whether that be linear, radio, app, streaming, podcast, snackable video, longform video or social.” “We don’t see ourselves as just radio stations. In an interview with Media Week just a few months ago, Hutchison highlighted the importance of trying to connect differently with the audience: Non-stop sport clearly isn’t everyone’s cup of tea, just as Sports Entertainment Network CEO Craig Hutchison admits he himself isn’t everyone’s cup of tea. “I like my sport, but 24/7 with strong AFL content is no-go zone for me.” “I am not remotely interested in listening to 24/7 sport talkback radio.” “Who wants to listen to boring sport commentators going on and on and on?” “We’ve already got too much sport on radio.” “I like sport, but do I need to hear it all day? NO.” “Here’s a news flash: Not everyone wants to listen to bloody football all day.” Exciting times.”įor the 4KQ audience though, it’s been a bitter pill to swallow.Īs the long-standing breakfast team of Laurel Edwards, Gary Clare and Mark Hine signed off for the final time last week, listeners didn’t hold back on the station’s Facebook page: “How good? A 24 hour radio station for sport in a sport crazy state like Queensland. SEN WA breakfast host Tim Gossage also believes the new format is a goer, sharing his enthusiasm with Radio Today: Interest wise, league has all other sports covered by a multiple of three or four, especially the Broncos.” “The one sport which must be nailed down is rugby league. “But it seems every day there is a fresh league controversy that the punters love chewing over.”
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